for greater influence & maximum impact

Dear Iconic Woman CEO,

You have a vision of the type of life you desire to live and how you want to impact the world, but you just haven't been able to get the traction and transformation you need to accelerate your success.

Where you are in this moment is certainly not because you haven't been trying your level best to do "all the things" everyone is telling you to do. However, things just aren't clicking for you.


Your vision and mission are just as unique as you, and you don't need a cookie-cutter approach. You need someone who understands how to translate your vision, your identity and your story into a distinctive brand that positions you for greater influence, creates maximum impact and elevates you to icon status !

You're ready to step into your power to create the type of personal brand that gives you freedom, flexibility and the fulfillment you desire to live the iconic life!


Your brilliance has the power to transform someone's life.

Your gifts are being wasted if you aren't using them in a way that honors God, you and the world.

This stops now!

You have what it takes to BUILD your own Iconic Brand Empire.

  • You are BOLD enough to charge based on the value you bring to the lives of others.
  • You are UNAPOLOGETIC about who you are and how you desire to show up in the world.
  • You are ICONIC, which is what makes you totally irresistible to those you've been called to serve.
  • You love all things LUXURIOUS and you believe that luxury is more than a lifestyle, it’s a mindset.
  • You have DISTINCTIVE talents, abilities and gifts that only you can bring to the world.

Because of all of these characteristics, you have what you need to step into your greatness and show up in the world with unfettered fierceness. The world is waiting for the you who is brave, confident and expansive. The part of you that has the capacity to transform people and impact lives with your gifts.

The time is over for you to keep shrinking back, playing small and hiding in plain sight.

It's time for you to unwrap and unleash the gift that is you because...

You have the power to create your own legend!

Who is




I'm Cheryl Pullins a Global Branding Expert & Personal Brand Identity Strategist who also loves movies, red lipstick and Italian food.

I serve highly ambitious women entrepreneurs who want to elevate their brand to icon status!

Along with being a TEDx speaker and more than a decade of entrepreneurship, I'm also an award-winning entrepreneur with a diverse list of accomplishments including a twenty-plus-year corporate career as a Human Resources professional, founder of a thriving publishing company that created more than 50 published women authors in less than two years and also the creator of ICON Academy™.

My first solo book, What Every Diva Must Know About Starting Her Own Business is for the new woman entrepreneur. When I made a decision to become a full-time entrepreneur the first thing I did was to become a Certified Professional Coach. I've also served as a mentor for the Cherie Blair Foundation for Women in Business, an organization founded by the wife of the former British Prime Minister.

It's been said (many times) that I'm sassy and I use it to teach unique personal and business branding strategies to prominent women who are ready to transform their life by transforming the lives of others.

Iconic Persona Atelier™ is my brainchild. As a premium boutique branding consultancy we cater to the unique needs of multi-faceted women entrepreneurs and leaders who desire to use their personal brand and platform to impact people and transform lives.

I've helped six-figure and million-dollar entrepreneurs around the globe to cultivate and leverage their personal brand so they can build their own iconic empire and live the ICONIC LIFE!

Guess what? I'm here to help you do that too!

Tresa Todd Lugten,

Founder, the Dallas Women's REIA

(Real Estate Investment Association)


Working with Cheryl was a delight!

I came to her overwhelmed with the whole "branding thing."

I was starting a new business and needed to build a website, start a social media page, logo, etc. I really had no idea where to start.

After working with Cheryl, I came out with a complete vision and understanding of exactly who I was and what I needed.

Cheryl is extremely easy to work with, very professional and exceptionally knowledgable on how to build a brand. I didn't even know what questions to ask, but fortunately I didn't have to, Cheryl asked me the right questions.

She provided me with a detailed document that I have been able to share with my website/social media builder, giving them a total picture of what I expected my brand to look and feel like.

Cheryl teaches you to leverage yourself in all of your oddities and quirks.

I recommend Cheryl and understand how she was dubbed the "Branding Icon."


Start with the


Your Empire


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